Berger Paints Bangladesh Limited

Territory Sales Officer (TSO)

As a Territory Sales Officer (TSO) at Berger Paints Bangladesh, you will be responsible for managing sales operations within a designated territory. Your primary goal will be to drive revenue growth through effective relationship management, dealer/distributor development, and market expansion. You will serve as a vital link between the company and its valued customers, ensuring alignment with sales strategies and brand standards.

Key Responsibilities:

Achieve monthly, quarterly, and annual sales targets for assigned territory.
Develop and maintain strong relationships with dealers, retailers, and project customers.
Ensure availability and visibility of Berger products across all sales channels.
Monitor stock levels and coordinate timely replenishment with distributors.
Identify new business opportunities and propose strategies to capture market share.
Execute promotional activities and ensure branding guidelines are followed in outlets.
Collect market intelligence including competitor activities, pricing, and customer feedback.
Conduct regular market visits to assess product movement and improve route coverage.
Prepare daily, weekly, and monthly sales reports for management review.
Support the implementation of trade marketing initiatives and new product launches.

Requirements:

Education: Bachelor’s degree in Business Administration, Marketing, or any relevant discipline. MBA preferred.
Experience: 1–3 years of experience in sales, preferably in FMCG, paints, or construction-related industries.
Skills:
- Strong communication and negotiation skills
- Problem-solving and decision-making ability
- Proficiency in MS Office (Excel, Word, PowerPoint)
- Ability to work independently and under pressure
Other Requirements:
- Willingness to travel extensively within the assigned territory
- Valid driving license (if applicable)